Study on Evolutionary Game of Rural E-Commerce Entrepreneurship Ecosystem with Governmental Participation

نویسندگان

چکیده

Rural e-commerce has become an effective measure for rural economic development under the background of digital transformation. Governmental participation is important driving force to encourage formation entrepreneurial ecosystems. From perspective bounded rationality, this paper establishes a tripartite evolutionary game model ecosystem among platform, entrepreneurs and government, systematically analyzes stability each participant’s strategic choice. The initial intention three parties coefficient governmental reward punishment are introduced into design. Through numerical simulation, influence different parameters on selection evolution path analyzed, further implying complexity process in reality. results show that subsidies platforms more conducive positive direction than direct by government. In early stage ecosystem, government behavior strategy evolved be one active participation. After system matured, turned toward negative direction. Compared with punishment, willingness subject significant strategy. Finally, proposes some countermeasures suggestions optimize relationship main bodies from subsidy mode, intervention promotion parties. research ideas conclusions enlightening academic corporate practice related e-commerce.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2022

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su142316029